Electric Twin Ltd

Based in the United Kingdom, Electric Twin operates at the intersection of technology and analytics, providing innovative solutions to simulate real-world demographics for informed business strategies. Electric Twin is a UK-based company founded in 2023, founded by Dr. Ben Warner and Alex Cooper, focused on creating advanced synthetic populations for businesses and governments. In October 2025, Electric Twin raised GBP 10 million in seed funding led by Atomico, with participation from other LocalGlobe, Samos Investments, and Mercuri.

Electric Twin specializes in creating advanced synthetic populations and tools for businesses and governments to engage with digital representations of real-world demographics. Their offerings equip clients with insights into customer segments and needs, allowing for real-time feedback and analysis of narratives, product concepts, and marketing messages. They cater to a diverse global clientele, including large enterprises and governments, particularly in behavioral insights and data-driven decision-making. Electric Twin generates revenue through a subscription model and partnerships with enterprise clients.

They provide tailored analytics solutions, allowing access to synthetic population tools and insights on demand. Revenue streams comprise both bespoke solutions customized for specific client needs and off-the-shelf products, enabling organizations to make informed, data-backed decisions across various sectors. In October 2025, Electric Twin raised GBP 10 million in seed funding led by Atomico, with LocalGlobe, Samos Investments, Mercuri. Electric Twin plans to leverage its October 2025 seed funding to expand into new markets and further develop its AI-based audience modeling and simulation tools.