Elateral Holdings

Based in the US, Elateral Holdings is a multifaceted company that specializes in brand asset management solutions, empowering organizations with tools for efficient brand asset creation and compliance. Elateral Holdings focuses on providing a comprehensive Brand Asset Management (BAM) platform that supports organizations in managing their brand assets effectively. Founded by Dave Sykes, the company is headquartered in Westchester, US. Elateral has successfully raised GBP 0.

7 million in its latest funding round in November 2014 from Albion Capital, which reflects the continued interest from investors. The firm has engaged in a total of 3 deals to date. Brandgility, a key offering from Elateral, specializes in a Brand Asset Management (BAM) platform that simplifies the storage, sharing, and creation of brand assets. The platform includes no-code smart templates and creative automation tools that ensure adherence to brand guidelines, enabling users to create marketing materials independently.

Notable features include a dynamic Asset Library and Template Studio, which facilitate the efficient customization and activation of assets for various applications. Brandgility caters to diverse sectors such as banking, healthcare, hospitality, and fitness, serving mid-sized and large enterprises in North America, Europe, and Asia. Elateral generates revenue through a subscription-based model offering Professional and Enterprise editions of its platform, designed to meet varying organizational needs. Clients typically enter into annual or multi-year contracts providing access to comprehensive features, including customizable templates and workflow management tools.

The pricing structure is reflective of the service level and capabilities offered, which may include integrations with third-party systems and mass customization options, fostering long-term client relationships and user engagement. Elateral Holdings aims to enhance its service offerings by developing new features and launching updated products within its Brandgility platform. Additionally, the company plans to expand its market presence into new geographic regions, targeting specific sectors that require consistent brand management solutions by leveraging the GBP 0. 7 million raised in its most recent funding round.

This capital will support their strategic initiatives, including product development and market expansion efforts, solidifying their position in the brand asset management landscape.