Eir Försäkring AB

Based in Sweden, Eir Försäkring AB offers innovative digital insurance solutions that cater to the needs of distribution partners and end users across various markets. Eir Försäkring AB, founded in 2019 in Stockholm, Sweden, focuses on delivering digital insurance products. The company has undergone no significant pivots and operates independently without parent or subsidiary ties. It has raised EUR 20 million in funding, with its latest deal concluded on October 8, 2025, led by Endeit Capital.

The founder's background includes experience in the insurance sector, although specific details regarding other ventures are not available. Eir Försäkring offers a range of purely digital, retail insurance products designed to meet the evolving needs of their distribution partners and end users. Utilizing automation, cloud-native technology, open APIs, and artificial intelligence, the company provides flexible and cost-effective insurance solutions. The core offerings include a suite of customizable insurance products that leverage sophisticated risk assessment techniques, targeting sectors such as property and casualty insurance.

Eir Försäkring primarily serves a diverse client base, including digital platforms and retail partners across various geographical markets, such as the Nordic region and broader European markets, enabling them to offer insurance products without relinquishing customer ownership. Their approach focuses on creating a seamless experience for end users, ensuring that partners can efficiently integrate these products into their offerings. Eir Försäkring generates revenue through strategic partnerships and collaborations with distribution partners, which include both B2B and direct-to-consumer models. The company’s revenue structure is based on transactions that typically involve insurance product subscriptions, where partners can offer bundled insurance solutions to their customers.

Each partner retains customer ownership while benefiting from Eir Försäkring's competitive pricing and dynamic insurance offerings. Such partnerships facilitate transactions where Eir Försäkring provides the insurance framework, while the partners manage customer interactions and sales processes. Specific pricing plans for the company's flagship services are tailored to partner needs, ensuring they can effectively meet market demands and consumer expectations while driving revenue growth. In October 2025, Eir Försäkring AB raised EUR 20 million in venture funding led by Endeit Capital, which will be utilized to support its partner-driven expansion across Europe.

The company plans to leverage its proprietary technology and AI capabilities to deliver innovative insurance solutions at scale. Specific upcoming products and expansion into new markets will be outlined as the company develops its growth strategy.