EFreshli

Based in Al Qahirah, Egypt and founded in 2019 by co-founders Heba Elgabaly and Dina Elhadda, EFreshli provides a platform for shopping furniture. In November 2024, EFreshli raised an seed funding led by investor Algebra Ventures, with participation of other investors 500 Global and Dar Ventures. As part of the transaction, Dina Elhaddad will assume the role of CPO of the company. Efreshli offers a broad catalog of home goods, including furniture, lighting, rugs, bedding, bath products, decor, and appliances.

These are sourced from both local and international brands, allowing users to shop by product type, room layout, color palette, or curated style collections (e. g. , Midcentury Charm or Masculine Monochrome). The platform also features seasonal packages such as Spring/Summer 2025 collections and special promotions tied to holidays like Ramadan.

Additionally, the company offer interior design service that allow customers to upload their room dimensions, preferences, and budget, and receive a professionally designed layout with links to purchase suggested items directly. The firm offers full design packages, consultations, and themed looks to cater to various needs and price points. Efreshli generates revenue primarily through product sales and bundled interior design packages. The November 2024 company will use the funding to enhance its advancement in the design market.