Efficient Collaborative Retail Marketing Company, LLC
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Efficient Collaborative Retail Marketing Company, LLC - overview
Established
1994
Location
Solon, OH, US
Primary Industry
Software
About
Based in Ohio, US, founded in 1994, and chaired by Greg Farrar as CEO, Efficient Collaborative Retail Marketing Company, LLC operates as a provider of product sourcing and category planning solutions for consumer product manufacturers and retailers. In 2012, the ECRM Connect™ application was launched to replace the e-fusion software to improve all buyer and seller interactions. The company operates across North America, Latin America, Europe, and Asia. In 2016, Snow Phipps Group acquired Efficient Collaborative Retail Marketing Company, LLC from BV Investment Partners.
As of 2021, the company employs over 150 employees. The company's team works together to provide a customized strategic process that enables category-specific buying and selling across health and beauty care, general merchandise, food and beverage, pharmaceuticals, and electronics industries. The firm’s programs include Efficient Supplier Introductions (ESI) enabling suppliers and brand to engage in virtual presentations to buyers and Virtual and In-Person Services for specific sessions on skincare, bath, cosmetics, and natural beauty program; hair care and multicultural hair program; candy planning; sun care program; baby and infant program; and housewares program among others. Additionally, the firm offers RangeMe, product discovery and sourcing platform that enables retailers, and suppliers to discover, connect, and grow their businesses entailing over 10,000 retailers, 175,000 suppliers, and 700,000 products.
Current Investors
TruArc Partners
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.ecrm.marketgate.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
Efficient Collaborative Retail Marketing Company, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Efficient Collaborative Retail Marketing Company, LLC | - | ||||||||
| Recapitalisation | Completed | Efficient Collaborative Retail Marketing Company, LLC | - |
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