EDM America

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EDM America - overview

Established

1982

Location

Scranton, PA, US

Primary Industry

Business Support Services

About

EDM America is a company specializing in domain name sales, providing a diverse portfolio of premium domain names to enhance digital branding and online presence for businesses globally. EDM America focuses on domain name sales, providing premium domain names aimed at various industries. Founded in 1982 in Scranton, US, the company was previously known as Diversified Information Technologies until its rebranding following the acquisition by EDM Group in March 2013. The CEO, Richard Maseri, leads the company after its strategic pivot to emphasize digital branding through domain sales.


Diversifiedweb. com primarily operates in the domain name sales sector, offering a range of premium domain names for purchase. The company's core product is its portfolio of domain names, strategically selected to cater to various industries and market needs, thereby facilitating online presence for businesses and individuals alike. Their services address the challenges of branding and digital identity by providing memorable and relevant domain names that enhance visibility and searchability on the web.


Diversifiedweb. com serves a diverse clientele, including small businesses, startups, and established enterprises looking to establish or enhance their online footprint. The geographic markets targeted by the company extend beyond the United States, reaching potential customers globally, particularly in regions where digital transformation and e-commerce are rapidly expanding. The revenue model for diversifiedweb.


com is primarily based on direct sales of domain names, generating income through one-time transactions with clients who seek to purchase domains. The transaction structure typically involves direct-to-consumer sales, where clients can browse and acquire domains on the company's platform. Payment is made upfront at the point of sale, with various premium domain names often commanding higher prices due to their desirability. While specific pricing plans are not disclosed, the company's flagship offerings vary in cost based on factors such as domain length, keyword relevance, and market demand.


This approach facilitates a straightforward revenue stream through the sale of digital assets essential for establishing an online presence. EDM America is focused on expanding its product offerings and geographic reach. The company is developing new premium domain name portfolios aimed at emerging markets, with plans to launch these products by the end of 2024. Additionally, they are targeting expansion into regions in Asia and Europe where e-commerce is growing rapidly.


The funding from the acquisition in March 2013 is expected to support these initiatives, enabling EDM America to enhance its infrastructure and marketing efforts to reach new customers.


Current Investors

EDM Group, Sala International

Primary Industry

Business Support Services

Sub Industries

Government

Website

www.diversifiedweb.com

Verticals

FinTech, FinTech

Company Stage

Add-on

Total Amount Raised

Subscriber access only

EDM America - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedEDM America-

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EDM America - employee data

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