Ecom Digital Factory S.L.
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Ecom Digital Factory S.L. - overview
Established
2017
Location
Barcelona, -, Spain
Primary Industry
Consumer Products
About
Ecom Digital Factory S. L. , based in Spain, specializes in the design and manufacture of sleep products, including mattresses, pillows, and sofa beds, enhancing sleep quality for consumers through innovative solutions. Founded in 2017, Ecom Digital Factory S.
L. operates from Barcelona, Spain, focusing on high-quality sleep products. The company's CEO, Mario Brun, leads its strategic direction. Ecom Digital Factory has undergone a significant transformation with its acquisition by Flex Group in June 2021, which aimed to enhance digital capabilities in the market.
Ecom Digital Factory S. L. produces premium sleep products, including the Marmota mattress, pillows, bases, and sofa beds, designed with advanced materials to address sleep discomfort. Their direct-to-consumer model primarily targets the Spanish market, especially in the Peninsula and Balearic Islands, facilitating convenient online shopping with personalized service and extensive trial periods for customers.
In 2021, Ecom Digital Factory S. L. reported a revenue of USD 7. 61 mn, with an EBITDA of USD -2.
37 mn, illustrating the financial landscape of the company during that fiscal year. Following its acquisition in June 2021, Ecom Digital Factory S. L. plans to deepen its market penetration in Spain, focusing on expanding its product line and enhancing digital marketing efforts.
The company aims to launch new designs for its mattress line by late 2022, targeting increased customer engagement through innovative online strategies. The recent acquisition funding will support these initiatives and bolster its operational capabilities.
Current Investors
Flex Group
Primary Industry
Consumer Products
Sub Industries
Furniture
Website
www.comounamarmota.com
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Ecom Digital Factory S.L. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Ecom Digital Factory S.L. | - |
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