ECNZ Limited

ECNZ Limited operates a cryptocurrency trading platform that simplifies digital asset transactions for both individuals and institutions, making it accessible for diverse clients globally. Founded in 2017 by Alan Grainger and Janine Grainger, ECNZ Limited is based in Wellington, New Zealand. In March 2025, Swyftx Pty Ltd. acquired ECNZ Limited from Even Capital, GDP Venture, Hutt Capital, Icehouse Ventures, Nuance Capital, Pathfinder Asset Management, and Seven Peaks Ventures for USD 32.

9 million. Easy Crypto offers a streamlined platform for purchasing, selling, and trading a selection of cryptocurrencies. The service allows users to create secure accounts for cryptocurrency transactions, with an automated verification process facilitating immediate trading. The platform serves a diverse client base, including retail investors and institutional clients across North America, Europe, and parts of Asia, ensuring user-friendly access and competitive market rates while managing larger transaction volumes.

Easy Crypto generates revenue primarily through transaction fees associated with cryptocurrency trades on its platform. Clients place orders for various cryptocurrencies, processed at market rates with fees based on transaction size. The model supports direct-to-consumer sales, capturing revenue through transaction fees incurred during the process, contributing to the firm's financial performance. The acquisition aims to expand its operations following growth through the purchase of a New Zealand cryptocurrency exchange.