ECNZ Limited

ECNZ Limited operates a cryptocurrency trading platform that simplifies digital asset transactions for both individuals and institutions, making it accessible for diverse clients globally. Founded in 2017 by Alan Grainger and Janine Grainger, ECNZ Limited is based in Wellington, New Zealand. The company engages in the buying and selling of cryptocurrencies, having raised NZD 17. 000 mn in a Series A funding round in October 2021, led by Nuance Capital with participation from several investors.

It has one recorded deal to date, with a current valuation of NZD 142. 709 mn. Easy Crypto offers a streamlined platform for purchasing, selling, and trading a selection of cryptocurrencies. The service allows users to create secure accounts for cryptocurrency transactions, with an automated verification process facilitating immediate trading.

The platform serves a diverse client base, including retail investors and institutional clients across North America, Europe, and parts of Asia, ensuring user-friendly access and competitive market rates while managing larger transaction volumes. Easy Crypto generates revenue primarily through transaction fees associated with cryptocurrency trades on its platform. Clients place orders for various cryptocurrencies, processed at market rates with fees based on transaction size. The model supports direct-to-consumer sales, capturing revenue through transaction fees incurred during the process, contributing to the firm's financial performance.

With NZD 17. 000 mn raised in Series A funding in October 2021, ECNZ Limited plans to utilize this investment to expand into new markets globally. The focus will be on entering additional geographical regions, with specific targets yet to be disclosed. The funding will also support the development and launch of new products aimed at enhancing the user experience and expanding the service offerings.