eBarf
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eBarf - overview
Established
2015
Location
-, -, Germany
Primary Industry
Consumer Products
About
Based in Germany, eBarf specializes in biologically appropriate raw feeding diets for pets, offering fresh and healthy options for pet owners looking to enhance their pets' nutrition. eBarf, founded in 2015 in Germany, focuses on providing raw pet food. The company has actively engaged in the pet food market without any reported pivots or changes in strategy. It operates out of Germany and has established a reputation for high-quality offerings.
There are no mentions of subsidiaries or a parent company involved in its operations. The founder's history is not available, but eBarf has participated in one funding deal as a target. The most recent funding was in May 2026, when The Nutriment Company agreed to acquire eBarf from K&K Petfood GmbH, although the financial terms were not disclosed. eBarf specializes in providing high-quality, biologically appropriate raw feeding (BARF) diets for cats and dogs.
The product range includes complete BARF menus, pure meat specialties, and essential supplements tailored to meet the nutritional needs of pets, especially those with food allergies. Sourced from certified local farmers, the offerings are developed in consultation with veterinarians and animal naturopaths. eBarf's products cater to pet owners in Germany, Austria, and Switzerland who prioritize a natural diet for their pets, with packages designed to facilitate easy preparation and serving. eBarf generates revenue primarily through direct-to-consumer sales of its BARF products.
Customers can purchase items as individual products or in pre-packaged starter kits that contain different meat types, vegetables, and supplements. The pricing structure accommodates various customer needs, offering specific discounts on bulk purchases and promotional items. Products are marketed through the company’s online platform, streamlining transactions and enhancing customer experience. This focus on quality ingredients and effective pricing strategies positions eBarf competitively in the pet food market.
In May 2026, The Nutriment Company agreed to acquire eBarf, enabling expansion of its product offerings and enhancing direct-to-consumer presence in the premium pet food market. The acquisition is pivotal for growth, supporting initiatives to design and launch new products targeting pet owners' evolving needs. The company aims to reach broader markets, particularly focusing on expanding its reach in European regions. The recent acquisition will facilitate these growth strategies, allowing eBarf to leverage The Nutriment Company’s resources for better market penetration.
Primary Industry
Consumer Products
Sub Industries
Pet Products
Website
www.ebarf.com
Verticals
Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
eBarf - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out | Announced | eBarf | - |
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