EasyC Holding S/A

EasyC Holding S/A specializes in providing a digital platform that connects individuals and small businesses with various financial products, including personal loans and credit cards, tailored to their specific needs. Founded in 2015, EasyC Holding S/A is headquartered in Goiania, Brazil. The company operates a digital platform that facilitates access to financial products. Marcos Ramos, the founder and current CEO, has championed the company's mission to enhance financial accessibility in Brazil.

In May 2019, EasyC Holding S/A raised BRL 2. 5 million in Seed funding led by Crescera Investimentos, marking a strategic move to bolster its service offerings. The company has completed a total of 1 deal to date. EasyCrédito primarily offers a digital platform that facilitates access to various financial products including personal loans, credit cards, and secured loans.

The company's core offering is designed to provide customers with tailored financial solutions based on their specific credit profiles, thereby addressing the need for quick and accessible credit options. EasyCrédito's services are aimed at individuals who may require financial assistance for various purposes, such as personal expenditures, home purchases, or debt consolidation. The platform operates by aggregating offers from multiple financial institutions, allowing users to compare and select from over 50 loan proposals, which streamlines the borrowing process. The company targets a broad client base in Brazil, serving both individual consumers and small businesses seeking financial products that suit their needs.

EasyCrédito generates revenue primarily through partnerships with various financial institutions as a correspondent bank, facilitating transactions between lenders and borrowers. The company does not charge its clients directly for their services, positioning itself as a free platform that earns commissions or fees from financial partners upon successful loan disbursement. When a customer applies for a loan via EasyCrédito, the company analyzes the user's financial profile and presents them with competitive loan offers from its network of over 20 accredited financial institutions. The structure of these transactions allows EasyCrédito to earn a fee each time a loan is successfully funded through their platform, ensuring a continuous stream of revenue based on the volume of loans processed.

The platform's operational model supports both B2C interactions, where individuals seek personal loans and credit products, and B2B collaborations with financial entities aiming to expand their market reach. EasyC Holding S/A is focused on expanding its service offerings and market presence. The recent funding of BRL 2. 5 million raised in May 2019 will be utilized to develop new products aimed at enhancing user experience and accessibility to financial services.

The company plans to expand its platform features and is considering entering new markets across Brazil to reach underserved demographics by the end of 2024.