Real Food From the Ground Up

Earthly Treats, Inc. offers a range of health-focused snack foods, primarily emphasizing vegetable-based products that cater to health-conscious consumers seeking nutritious alternatives without compromising on taste. Founded in 2018 by Aaron Greenwald, Earthly Treats, Inc. operates out of Fairfield, US, specializing in innovative snack foods.

IIn December 2021, The Hain Celestial Group acquired Earthly Treats, Inc. from Clearlake Capital. Earthly Treats, Inc. specializes in a variety of innovative snack foods that emphasize health and nutritional value, focusing primarily on vegetable-based products.

Their core offerings include veggie chips and pretzels made from real vegetables, catering to health-conscious individuals and families looking for nutritious snack alternatives. Their products are distributed widely across the United States, Canada, and select regions in Europe, ensuring accessibility for consumers prioritizing health and wellness in their snacking habits. Earthly Treats, Inc. generates revenue through a distribution network that includes partnerships with retailers and wholesalers, as well as direct-to-consumer sales.

Retailers typically purchase products in bulk, enabling them to stock grocery stores and health food outlets, while direct sales may involve subscriptions or one-off purchases through online platforms. Their pricing structures are aligned with market standards for premium snack foods, facilitating competitive positioning in the health snack segment. The company plans to leverage its recent funding from the acquisition by Better For You Holdings to support new product launches and expand into additional geographic markets. Upcoming innovative products are being designed to align with current health trends.

Earthly Treats, Inc. aims to enhance their market presence by targeting regions in North America and Europe with a strategic timeline yet to be defined.