Early
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Early - overview
Established
2016
Location
Innsbruck, -, Austria
Primary Industry
Software
About
Based in Austria, Early (formerly Timeular GmbH) offers an automated time tracking platform that enhances efficiency and productivity for businesses, enabling users to create automatic timesheets and seamlessly integrate with over 3,000 tools. Founded in 2016 in Innsbruck, Austria, Early specializes in an automated time tracking solution designed for small to medium-sized enterprises, freelancers, and agencies. The company was founded by Manuel Bruschi, who has a background in developing productivity tools. In June 2025, Early was acquired by TimeTac GmbH, a portfolio company of Maguar Capital, which aims to expand its platform capabilities and customer base.
The company has successfully raised a total of EUR 1. 00 mn across 3 funding deals, with its latest funding round led by Speedinvest. Early specializes in providing an automated time tracking platform designed to enhance efficiency and productivity for businesses of various sizes. Their core offering revolves around a user-friendly software application that allows users to effortlessly create automatic timesheets, track various types of leaves, and accurately bill hours worked, all while integrating seamlessly with over 3,000 tools.
The platform employs innovative features such as a global keyboard shortcut for instant time tracking and a physical tracker device, which simplifies the process of recording time. Primarily targeting small to medium-sized enterprises, freelancers, and agencies, Early serves a global customer base, with particular emphasis in markets across North America and Europe, helping users identify workflow inefficiencies and optimize productivity through precise and actionable insights. The revenue model for Early is structured around subscription-based services, allowing clients to access the platform on a monthly or annual basis. This model enables the company to cater to a diverse clientele, including teams and individuals who prioritize efficient time management.
Clients subscribe to various pricing plans that encompass features such as automated time tracking, PTO tracking, and reporting systems for billable hours. The flagship products, centered around the automated time tracker and physical time tracking device, are tailored to meet the unique needs of agencies, enterprises, and freelance professionals. This subscription approach fosters long-term relationships with clients, ensuring a steady revenue stream as users continue to rely on Early for their time management needs. In June 2025, TimeTac GmbH acquired Early, which will allow for the expansion of its platform capabilities and customer base.
This acquisition is expected to facilitate the introduction of new products and services aimed at enhancing time tracking efficiency. Plans for the future include targeting new geographic markets, with specific focus on expanding operations further into North America and Europe. The recent funding will support these growth initiatives, enabling Early to enhance its offerings and reach a broader audience.
Current Investors
Pioneers Ventures, Enchant.vc, Speedinvest
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Application Integration Software, HR & Workforce Software
Website
www.timeular.com
Verticals
Artificial Intelligence, Cloud Computing, Mobile Apps
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
Early - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Early | - |
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