E-Z UP

Based in the US, E-Z UP, operates as a provider of promotional materials. Founded in 1983, E-Z UP is based in the US and specializes in the design and manufacturing of pop-up canopy tents and accessories. The company has evolved to offer a wide range of customizable products for various outdoor applications. In a recent development, Beach Point Capital Management acquired E-Z UP, although financial terms were not disclosed.

E-Z UP specializes in designing and manufacturing a comprehensive range of pop-up canopy tents and accessories tailored for various applications, including outdoor events, festivals, and recreational activities. Their core product line includes customizable canopy tents, engineered for durability and ease of setup, featuring materials such as high-density aluminum and reinforced fabric. These products provide reliable shade and shelter solutions for a diverse clientele, including event planners, retailers, government agencies, and individual consumers. Additionally, the company offers customization options, allowing users to incorporate branding into their products, enhancing both functional and aesthetic appeal.

E-Z UP's revenue model is structured around direct-to-consumer sales and business-to-business transactions, effectively serving both end-users and wholesale clients. Sales primarily occur through their online platform, where customers can purchase products directly, benefiting from promotional offers. The company also engages in bulk orders and custom printing services for businesses needing branded canopies. Pricing for flagship products reflects a tiered structure based on features and materials, ensuring customers have access to a range of options that meet varying budget requirements.

The company plans to expand its product offerings and enhance its market presence following its acquisition by Beach Point Capital Management.