DX

DX delivers a Developer Intelligence Platform aimed at enhancing developer productivity through real-time insights and analytics, catering primarily to technology firms and software engineering teams. DX is a software company founded in 2021 in the United States, focusing on developer intelligence solutions. In September 2025, Atlassian Pty. Ltd, a portfolio company of Dragoneer Investment Group, T Rowe Price and Accel agreed to acquire DX from ICONIQ Capital, Prototype Capital and Preface Ventures for USD 1 billion in cash and stocks.

DX offers a comprehensive Developer Intelligence Platform designed to enhance developer productivity and experience. Central to its offerings is the DevEx Cloud, which delivers a 360° view into developer experience by providing real-time intelligence, targeted feedback mechanisms, and tools for measuring the impact and ROI of AI assistants. The platform integrates various metrics across the development lifecycle, facilitating custom reporting and dashboard creation to centralize data from diverse toolchains. DX's core products are utilized by a wide array of organizations seeking to improve engineering efficiency and capitalize on developer productivity, particularly among technology firms, software developers, and engineering teams across North America and Europe.

The revenue model for DX revolves around subscription-based access to its Developer Intelligence Platform, which includes various services such as benchmarking, analytics, and performance measurement tools. Clients engage in direct transactions with the company, typically opting for annual or multi-year subscription plans that provide access to the full suite of features. The offerings include flagship products like the DX Core 4 measurement framework and the Developer Experience Index, which are integral to understanding engineering efficiency and performance. Specific pricing plans for these services are structured to accommodate varying organizational needs, ensuring that clients from small startups to large enterprises can leverage the platform’s capabilities effectively.

The September 2025 acquisition by Atlassian Pty. Ltd empowers DX to scale globally, integrate with Jira and Compass, expand developer analytics, enhance AI benchmarking and accelerate its mission to improve engineering productivity.