Driven International Ltd

Based in the UK, Driven International Ltd is a multi-disciplinary design practice dedicated to developing innovative solutions for sports, leisure, and motorsport venues. The company excels in architecture, civil engineering, and racetrack design. Based in London, UK, and founded in 2015 by founder Ben Willshire, Driven International Ltd, specializes in designing sports and motorsport facilities. The company has maintained its focus on delivering tailored solutions without major pivots in business strategy.

In October 2025, Ridge and Partners LLP, a portfolio company of Horizon Capital, acquired Driven International Ltd. Driven International is a multi-disciplinary design practice specializing in the creation of sports, leisure, and motorsport venues. Their core offerings encompass architecture, civil engineering, visualization, and race track design, enabling clients to take projects from initial concept through to construction support. The company focuses on delivering bespoke solutions for a range of facilities, including motorsport racetracks, driving courses, visitor centers, and hospitality venues.

Driven’s client base includes governing bodies, venue operators, brands, and events across various geographical markets, including Europe, the Middle East, and Asia. Their innovative approach integrates advanced technologies such as virtual and augmented reality, allowing stakeholders to visualize designs prior to implementation, thus enhancing communication and project understanding. Driven International's revenue model is structured around providing specialized consultancy and design services on a project basis. Transactions typically occur through B2B arrangements with clients in the motorsport and leisure industries, where the company collaborates closely to deliver tailored solutions.

These transactions may involve fixed-price contracts for specific projects or ongoing consultancy agreements that encompass a range of services from feasibility studies to detailed engineering design. The company leverages partnerships with technology providers and governing bodies to enhance its service offerings, ensuring long-term value for clients. While specific pricing plans are not disclosed, engagement in high-profile projects such as FIA-certified race tracks and bespoke engineering services reflects the premium nature of their offerings. In October 2025, Ridge and Partners LLP, a portfolio company of Horizon Capital, acquired Driven International Ltd.

The acquisition aims to accelerate growth and strengthen Ridge and Partners' motorsport consulting services. With this acquisition, Driven International plans to expand its market presence and develop new products tailored to client needs, although specific new product releases have not been detailed. The company also intends to increase its footprint in emerging markets while capitalizing on the resources and expertise provided by Ridge and Partners to enhance operational capabilities.