Dr. Vranjes Firenze S.p.A.
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Dr. Vranjes Firenze S.p.A. - overview
Established
1983
Location
Florence, -, Italy
Primary Industry
Consumer Products
About
Based in Florence, Italy, and founded in 1983 by co-founders Paolo Vranjes and Anna Maria, Dr. Vranjes Firenze S. p. A.
operates as a provider of home fragrances and other interior fragrance products. In January 2024, L'Occitane International S. A. agreed to acquire a majority stake in Dr.
Vranjes Firenze S. p. A. from Bluegem Capital Partners for approximately EUR 150 million.
As of 2024, the company is led by its co-CEOs, Paolo Vranjes and Giuseppe Colotto. The company provides a wide range of luxury perfume products, such as home diffusers, decorative candles, and fragrance refills. Additionally, the firm also provides personal care items, including nourishing body creams and fragrant essences. The company generates revenue from the sale of its luxury perfume products through its e-commerce platform.
Key products include Eau de Parfum, priced at EUR 164. 00 for 100 ml; body powder, starting at EUR 65. 00; body mist, starting at EUR 59. 00; body lotion, starting at EUR 65.
00; and hair mist, starting at EUR 45. 00.
Current Investors
Bluegem Capital Partners
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.drvranjes.com/
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
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Dr. Vranjes Firenze S.p.A. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Dr. Vranjes Firenze S.p.A. | - | ||||||||
| Buyout | Completed | Dr. Vranjes Firenze S.p.A. | - |
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