Dr. ROOTEM
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Dr. ROOTEM - overview
Established
2022
Location
Seoul, -, South Korea
Primary Industry
Food
About
Based in Seoul, South Korea, and founded in 2022, Rootem Bio Co. , Ltd. doing business as Dr. ROOTEM, operates as a manufacturer and seller of health food and nutritional supplements.
In April 2024, the firm raised KRW 1 billion in seed funding led by investor Be High Investment. The firm as of May 2024, is led by its Representative Directors, Choi Jae Hoon and Kim Jeffrey. The company offers a range of health functional foods, selected and recommended by Dr. Sihyeong Lee, an expert in neuropsychiatry.
Dr. Rootem's products are formulated to enhance overall well-being, with a focus on improving various health concerns such as memory, cognition, immunity, joint health, and vitality. The company's flagship product, Memory Tomorrow Gold, is designed to improve brain health and cognitive function. Other offerings include Joint Tomorrow Gold for joint and cartilage health, Immune Vita for energy recharge, Liposomal Vitamin C for increased absorption, and Blood Tomorrow Gold for cholesterol and blood sugar health, etc.
Dr. ROOTEM generates revenue by selling its health-functional foods through its store under the name Dr. Rootem Official Mall as well as through its online marketplace. Some examples of the products available on its e-commerce website are Dr.
Sihyung Lee's Memory Tomorrow Gold improves brain health, memory, and cognition at KRW 27,900, Joint Tomorrow Gold at KRW 28,800, Immune Vita at KRW 34,900, etc. The company plans to utilize the April 2024 funding to expand its reach in the market.
Current Investors
Be High Investment, NH Bank, Kiwoom Securities
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements
Website
www.drrootem.com
Verticals
E-commerce, Manufacturing
Company Stage
Series A
Total Amount Raised
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