Donovan Data Systems
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Donovan Data Systems - overview
Location
London, -, UK
Primary Industry
Marketing/Advertising
About
Donovan Data Systems, also known as Mediaocean, specializes in integrated media management solutions that enhance the advertising process for clients across various channels. Donovan Data Systems, now part of Mediaocean, provides a centralized platform for managing advertising campaigns. The company merged with MediaBank in September 2011 to create MediaOcean LLC. The founders, Bill Wise and Brad Keywell, have been instrumental in steering the company's direction.
With headquarters in London, UK, Donovan Data Systems has established itself in the advertising technology sector. Mediaocean offers comprehensive media management solutions designed to streamline the planning, execution, and analysis of advertising campaigns across television, digital, and print media. The platform centralizes ad buying, tracking, and reporting processes, assisting advertising agencies, brands, and media owners in optimizing their advertising strategies and enhancing campaign performance. In 2023, Mediaocean reported revenue of USD 38.
50 mn and an EBITDA of USD 12. 25 mn, primarily generated through subscription-based models that provide access to its suite of media management tools and services. Mediaocean's strategy for future growth includes the development of new products aimed at improving advertising efficiency and effectiveness. The company plans to expand its reach into new geographic markets, specifically targeting regions beyond North America and Europe.
The funding raised from the merger will support these initiatives, facilitating the launch of innovative solutions that address emerging client needs.
Current Investors
MediaOcean LLC
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers
Website
www.dds.net
Verticals
AdTech
Company Stage
Merged
Total Amount Raised
Subscriber access only
Donovan Data Systems - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | MediaOcean LLC | - | ||||||||
| Merger | Completed | Donovan Data Systems, MediaBank | - |
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