Doji Brasil LTDA

Based in Sao Paulo, Brazil, Doji Brasil LTDA focuses on providing innovative trade-in solutions that enable retailers to accept used smartphones as payment for new products and services, enhancing customer engagement and sales. Founded in 2020, Doji Ltd, headquartered in Nottingham, UK, specializes in a Trade-In system that allows retailers to accept used smartphones for store credits. The company has successfully completed 5 deals to date. The latest funding round, a Seed round, raised USD 14.

000 mn on May 16, 2025, led by Thrive Capital, with participation from Seven Seven Six Ventures. The founders include Bilal Khan, Fernando Filho, Paemika Jomsiriwattana, Pasu Akaniwan, Pusin P, and Satyen Fakey, with Fernando Filho and Pasu Akaniwan currently serving as co-CEOs. Doji Ltd specializes in a Trade-In system designed for retailers, allowing them to accept used smartphones in exchange for store credits on new products and services. The platform features a thorough verification process that utilizes AI technology to assess device conditions, catering primarily to physical retail stores, with plans for an online solution under development.

The main focus is on the UK market, with aspirations to expand into additional regions, engaging retailers across various sectors to enhance customer interactions and boost sales. Doji generates revenue through a transaction fee model associated with each trade-in, enabling simple integration of their Trade-In system into retail operations. Retailers accept used smartphones, which are evaluated through Doji's platform. Collaborating with purchasing partners allows Doji to offer competitive pricing for these devices, thereby influencing the store credits provided to customers.

This model supports a circular economy while assisting retail partners in improving their sales strategies without significant upfront costs. In November 2025, Doji Brasil LTDA raised BRL 3 million in pre-series A funding from new investor Indicator Capital.