Doggy AB

Doggy AB is a Swedish company specializing in premium pet food products, including high-quality dog and cat food with a focus on natural ingredients and sustainability. Doggy AB, founded in 1903 in Sweden, produces a range of pet food brands designed to meet the nutritional needs of pets. The company was fully acquired by Partner in Pet Food Hungária Kft. , a Cinven portfolio company, in September 2020.

CEO Magnus Sjösten leads the company, which has undergone strategic pivots to enhance its product offerings in response to market demands. Doggy AB offers a wide variety of pet food brands, including Doggy, Mjau, Bozita, Vov, and Katty, focusing on healthy and natural ingredients. Their products cater to various dietary preferences and are distributed across twenty markets, with significant presence in Sweden, Norway, Denmark, Finland, and other European countries. The company’s commitment to sustainability and animal welfare appeals to conscientious pet owners.

In the most recent year, 2023, Doggy AB reported revenues of USD 109. 79 mn and an EBITDA of USD 9. 77 mn. The company operates a multi-channel distribution model, selling directly to retailers and consumers through supermarkets, pet specialty stores, and online platforms, emphasizing value and quality in the competitive pet food industry.

Looking ahead, Doggy AB plans to expand its product line with innovative offerings targeting health-conscious pet owners. The company is also focused on entering new markets in Europe by 2025. Recent funding from the acquisition completed in September 2020 will be utilized to support these initiatives, enhancing production capabilities and market reach.