Dog Food Advisor Assets
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Dog Food Advisor Assets - overview
Established
2008
Location
Williamsburg, VA, US
Primary Industry
Internet
About
Founded in 2008 and based in Virginia, US, Clicks and Traffic LLC, dba Dog Food Advisor, is an online platform that offers independent evaluations and reviews of dog food products. Mike Sagman is the founder of the company. In December 2022, Wag! Group Co.
agreed to acquire Dog Food Advisor for an estimated USD 9 million. The transaction is expected to close during the first quarter of 2023. The company provides an online information service platform that provides unbiased ratings and reviews of dog food brands. The company looks into the specifications of each dog food, the brand's recall history, and each company's safety standards to discover or examine dog food and dog treat recall events.
Dog Food Advisor also provides a searchable directory to help pet food firms increase sales from customers who are actively looking for the products they offer.
Current Investors
Wag! Group Co.
Primary Industry
Internet
Sub Industries
Web Applications, Information Services
Website
www.dogfoodadvisor.com
Verticals
Mobile Apps
Company Stage
Add-on
Total Amount Raised
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