Dog Food Advisor Assets

Have updates for this profile? Please contribute data

= Subscriber Access Only

You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.

With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.

Dog Food Advisor Assets - overview

Established

2008

Location

Williamsburg, VA, US

Primary Industry

Internet

About

Founded in 2008 and based in Virginia, US, Clicks and Traffic LLC, dba Dog Food Advisor, is an online platform that offers independent evaluations and reviews of dog food products. Mike Sagman is the founder of the company. In December 2022, Wag! Group Co.


agreed to acquire Dog Food Advisor for an estimated USD 9 million. The transaction is expected to close during the first quarter of 2023. The company provides an online information service platform that provides unbiased ratings and reviews of dog food brands. The company looks into the specifications of each dog food, the brand's recall history, and each company's safety standards to discover or examine dog food and dog treat recall events.


Dog Food Advisor also provides a searchable directory to help pet food firms increase sales from customers who are actively looking for the products they offer.


Current Investors

Wag! Group Co.

Primary Industry

Internet

Sub Industries

Web Applications, Information Services

Website

www.dogfoodadvisor.com

Verticals

Mobile Apps

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Time to go Pro

Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.