Ditar

Based in Belgium, Ditar provides intelligent digital solutions that enhance the eyewear purchasing experience through innovative technology, including personalized shopping tools and customizable eyewear options. Ditar, founded in 2021, co-founded by CEO, Alexandra Macsimov, Andrei B. and Dan Tatar, is based in Brussels, Belgium. The company specializes in digital retail solutions for eyewear, enabling a seamless shopping experience.

Ditar raised EUR 1. 4 million in Seed funding on May 20, 2026, led by ScaleFund, with BlueHealth Innovation Center, Invest. BW, and Seeder Fund. The total amount raised to date stands at EUR 1.

4 million. Ditar specializes in innovative optical retail solutions, primarily focused on enhancing the eyewear purchasing experience through advanced technology. Its core offerings include the Magic Mirror, a face scan technology that provides personalized shopping experiences by capturing precise facial measurements, and the 360° Configurator, which allows customers to visually explore and customize eyewear with high accuracy and stunning detail. Additionally, Ditar’s Lens Configurator simplifies the lens selection process by simulating different options, aiding opticians in providing tailored recommendations.

These products are designed for use by opticians and eyewear retailers seeking to improve customer satisfaction and engagement. Ditar's client base includes optical retailers across various geographical markets, including Europe and specific regions in North America, who aim to deliver a seamless and personalized eyewear shopping journey to their end users. Ditar generates revenue through partnerships with optical retailers and opticians, who utilize its digital tools to enhance customer engagement and streamline the eyewear purchasing process. Business transactions typically follow a B2B model, where retailers subscribe to Ditar’s advanced technology solutions, including the Magic Mirror and 360° Configurator, facilitating a more efficient and interactive shopping experience.

The pricing structure for these services is designed to be scalable, allowing opticians to select packages that fit their specific operational needs. Ditar's flagship products are integral to its revenue generation strategy, providing retailers with tools that not only enhance customer satisfaction but also drive sales growth through personalized recommendations and optimized shopping experiences. In May 2026, Ditar raised EUR 1. 4 million in Seed funding, which will support the company's strategy for international expansion, particularly into the U.

S. market. The funding will also be used to advance artificial intelligence-driven features and strengthen its product and commercial teams. Ditar aims to launch new products designed to enhance its technology offerings and improve the customer experience in eyewear retail.