Distil.ai

Distil. ai is a UK-based company specializing in Customer Data Platforms that utilize artificial intelligence to enhance data accessibility and analytics for businesses, primarily within the hospitality and retail sectors. Founded in 2018 by Gerry McNicol, Distil. ai is headquartered in Exeter, UK.

The company focuses on providing advanced data analytics solutions to improve customer insights and operational efficiency. It has engaged in four deals to date, with its most recent funding round occurring in May 2025, where it raised GBP 650,000 as part of a larger GBP 1 million venture funding initiative. Distil. ai offers a robust Customer Data Platform that leverages artificial intelligence to enhance data utility and accessibility for businesses.

The core offerings include advanced analytics tools that facilitate business growth through insights on customer conversion, retention updates, sales forecasts, and acquisition cost analysis. Marketing analytics tools further optimize brand effectiveness and product performance through comprehensive attribution models and channel performance metrics. Their platform predominantly serves clients in the hospitality and retail sectors, including restaurants using OpenTable, and has a presence in markets across North America and Europe. Revenue generation for Distil.

ai is primarily structured around subscription-based models for data analytics and customer insights. Clients engage with the platform via annual or monthly subscription plans, gaining access to analytics tools that enhance operational performance and inform strategic decisions. Their flagship products, such as the Single Customer View and AI-driven customer segmentation, contribute to a consistent revenue stream, bolstered by partnerships within the hospitality and tech sectors. In May 2025, Distil.

ai raised GBP 650,000 in venture funding, part of a larger GBP 1 million initiative. The company plans to utilize this funding to support its product development, which includes the launch of new analytics tools aimed at improving customer insights. Additionally, Distil. ai is targeting expansion into new geographic markets, with specific plans to penetrate further into Europe and North America by the end of 2025.