Discrete Sport, LLC

Discrete Sport, LLC specializes in high-quality outdoor apparel, focusing on functional headwear designed for outdoor enthusiasts. The company caters particularly to skiers, offering stylish and warm clothing suitable for cold climates. Discrete Sport, LLC, founded in 2005 in Salt Lake City, US, is dedicated to producing outdoor clothing. The firm was established by Julian Carr, who has a history in outdoor apparel.

The company has completed a total of 1 deal, with its most recent funding in October 2011 when it raised USD 200,000 in Seed funding, amounting to its total raised of USD 200,000. Discrete Clothing specializes in a range of high-quality outdoor apparel, with a primary focus on headwear, including trademarked beanies and neck gaiters. Their products cater to outdoor enthusiasts, particularly skiers, providing functional, stylish, and warm clothing suitable for cold climates. Discrete's offerings encompass a variety of apparel for both men and women, appealing to a diverse customer base that includes active individuals and snow sports aficionados.

The brand emphasizes local production in Salt Lake City, Utah, while also targeting markets in the Western United States, Midwest, and select international ski destinations. Discrete Clothing generates revenue through direct-to-consumer sales and potential partnerships with retailers and wholesalers. The company conducts its business primarily through online sales, allowing customers to purchase individual products directly from their website. It may also engage in private label collaborations to create custom products, thereby expanding its revenue streams.

Specific pricing structures reflect the quality and unique design of their trademarked offerings, although exact figures are not disclosed. Discrete Sport, LLC plans to utilize its recent Seed funding of USD 200,000 to design and launch new product lines, expanding its offerings in outdoor apparel. The company is targeting an expansion into broader markets, including specific regions of the Western United States and international ski destinations by the end of 2013. This strategy is aimed at enhancing brand visibility and increasing sales volume through a wider distribution of their products.