Dinova Inc.

Dinova Inc. specializes in optimizing corporate dining expenditures by connecting businesses with a vast network of restaurants, facilitating effective management of dining services for various corporate clients across North America. Dinova Inc. was founded in 2009 and is headquartered in Johns Creek, US.

The company has established a business model that focuses on enhancing corporate dining solutions. Vic Macchio, the founder, has a history in entrepreneurial ventures, contributing to Dinova's innovative offerings. Dinova raised a total of USD 40. 00 mn across its funding rounds, with the most recent investment of USD 40.

00 mn from Frontier Growth in May 2017. Dinova provides a comprehensive business dining program designed to streamline corporate dining expenditures and enhance visibility into spending patterns. The core offering includes a preferred business dining solution that connects companies with a network of over 24,000 restaurants across the United States and Canada. This program serves a diverse client base, including Fortune 1000 corporations, government agencies, and small to medium-sized enterprises, enabling their employees to efficiently manage business-related dining expenses.

Dinova's platform is tailored to address the complexities of dining in the corporate sphere, facilitating everything from business travel meals to catering and private events. By integrating various dining options—from independent restaurants to national chains—Dinova effectively meets the needs of business diners seeking a range of price points and cuisine types. The program targets markets throughout North America, providing a unified dining solution that promotes transparency and savings for its corporate users. Dinova's revenue model is primarily based on transactions facilitated through its business dining program, wherein participating companies utilize the platform to manage their dining expenses.

The structure typically involves partnerships with restaurants and corporations, enabling a seamless flow of transactions between business diners and dining establishments. Companies within the Dinova network spend over USD 16 bn annually on dining services, illustrating the significant scale of transactions conducted through the platform. While specific pricing details for services are not disclosed, the firm earns revenue through service agreements with restaurants and potentially from transaction fees or subscription models for corporate clients. This structure supports Dinova’s position in the business dining sector, focusing on optimizing dining expenditures and enhancing the overall dining experience for business professionals.

Dinova is currently focused on expanding its business dining solutions, with plans to introduce new service features that enhance customer experience, targeted for release by late 2023. The company aims to enter additional markets across North America, particularly targeting small and medium-sized enterprises for growth. In October 2025, Buyers Edge Platform, LLC, a portfolio company of Blackstone Group, Morgan Stanley, and General Atlantic, agreed to acquire Dinova Inc. from Frontier Growth.

Financial terms of the transaction were not disclosed.