digdig, Inc.

Based in Japan, digdig, Inc. , formerly known as FUNEE, operates a dynamic platform that integrates fashion and social media, focusing on a clothing resale service and fashion media to engage users with contemporary trends. digdig, Inc. is a Japanese company that operates a social networking service focused on fashion and clothing resale.

In October 2025, digdig, Inc. raised an undisclosed amount in series A funding led by new investor Mitsui Sumitomo Insurance Venture Capital, with participation from another new investor Mitsubishi UFJ Capital. Returning investor Spiral Capital also participated in this round. This round was part of a larger JPY 400 million series A equity and debt funding.

digdig, Inc. operates a multifaceted platform focusing on fashion and social media, with core offerings including a fashion media outlet and a user-friendly clothing resale service. Their fashion media encompasses a robust social media presence, boasting a total of 500,000 followers, aimed at engaging a diverse audience interested in contemporary fashion trends. The clothing resale service facilitates the easy buying and selling of unwanted garments, catering primarily to environmentally conscious consumers looking to declutter their wardrobes while promoting sustainable fashion practices.

Additionally, digdig, Inc. provides Instagram management consulting, leveraging their expertise to assist businesses in optimizing their social media strategies. The company targets markets within Japan, as well as potential international audiences through its online platforms, appealing to both individual users and corporate clients seeking to enhance their brand presence in the digital space. digdig, Inc.

generates revenue through multiple channels, including direct transactions from their clothing resale service and consulting fees from businesses seeking Instagram management expertise. In the resale service, users can list their unwanted clothing items, and digdig, Inc. provides a platform for these transactions, earning a commission on each sale. For their consulting services, digdig, Inc.

charges clients for tailored Instagram strategy development, often structured as project-based or retainer agreements. While specific pricing details are not disclosed, the financial model is designed to capitalize on the growing demand for sustainable fashion solutions and effective social media management, creating a steady revenue stream from both individual consumers and business partnerships. The company plans to use the October 2025 funding to develop its products, strengthen its operational system, and hire employees.