Diamond Assets

Diamond Assets is a company focused on buying, upcycling, and reselling Apple devices, promoting sustainable technology solutions while catering to businesses, educational institutions, and individual consumers. Founded in 2014 and headquartered in Janesville, US, Diamond Assets operates in the realm of Apple device buyback and resale. The company was acquired by Pfingsten Partners through Fund V in January 2018, though financial terms were not disclosed. The CEO, Diamond McKenna, leads the firm in its mission to reduce e-waste and promote sustainable practices.

Diamond Assets specializes in the buyback, upcycling, and resale of Apple devices, creating sustainable technology device plans that help clients keep their devices current while minimizing e-waste. The services target a diverse client base across the United States and select international regions, supporting businesses, schools, and consumers in fostering a circular economy for Apple products. The primary revenue for Diamond Assets is generated through the buyback and refurbishment of Apple devices, establishing direct transactions with various clients, including businesses and educational institutions. Clients sell their used devices to Diamond Assets, which refurbishes and resells them at competitive rates, making technology accessible to a broader audience while supporting sustainable practices.

Diamond Assets plans to leverage its recent acquisition to enhance its operational capabilities and expand its market presence. The company aims to introduce new products focused on sustainable technology solutions by the end of 2023 and expand into additional markets in North America and Europe. The resources from the recent acquisition in January 2018 will help support these growth initiatives.