Dezhou Braised Chicken Group

Dezhou Braised Chicken Group specializes in the production and sale of braised chicken and other cooked meat products, focusing on delivering traditional flavors with modern convenience to health-conscious consumers. Founded in 1953 in Dezhou, China, Dezhou Braised Chicken Group specializes in braised chicken products. The company has undergone strategic pivots to enhance its product offerings but has remained consistent in its core business. Tiantu Capital became the second largest shareholder after investing CNY 100 million in the company during the GROWTH round on December 30, 2012.

The total amount raised is CNY 100 million. Shandong Dezhou Braised Chicken Co. , Ltd. primarily specializes in the research, production, and sale of braised chicken products, alongside a range of other cooked meat products.

The company's flagship offering, the 'Dezhou Chicken,' benefits from a rich heritage of over a century, combining traditional techniques with modern production practices to meet consumer demand for high-quality, ready-to-eat poultry. The company focuses on health-conscious consumers and culinary enthusiasts, seeking convenient options without sacrificing flavor or quality. Its product line extends beyond braised chicken to include various cooked meat delicacies, catering to a diverse customer base that spans both retail and food service sectors across multiple regions, including major urban centers in China and potential international markets. Shandong Dezhou Braised Chicken Co.

, Ltd. generates revenue through direct sales of its products to consumers as well as partnerships with retailers and wholesalers. The company utilizes a B2B model to supply its signature braised chicken and other cooked meat products to supermarkets, restaurants, and foodservice operators. Transactions typically involve bulk orders from retail partners who stock the products in their stores, facilitating a steady stream of revenue.

The company's trademarked offerings, including the renowned 'Dezhou Chicken,' are positioned at a premium price point, reflecting the quality and heritage associated with the brand. Through this structured transaction model, Shandong Dezhou Braised Chicken Co. , Ltd. maintains a robust market presence while ensuring consistent product availability for its customers.

Dezhou Braised Chicken Group plans to utilize the recent investment of CNY 100 million from Tiantu Capital to expand its product line and explore new market opportunities. The company is designing new braised chicken products aimed at health-conscious consumers, with plans for launch in the coming year. Additionally, the firm targets international markets for expansion, specifically looking into regions in Southeast Asia and North America by 2025, to diversify its customer base and increase market share.