Detail Merchandising Online Ab
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Detail Merchandising Online Ab - overview
Established
2015
Location
Stockholm, -, Sweden
Primary Industry
Software
About
Detail Merchandising Online Ab, a digital-first company, provides innovative product information management solutions to enhance e-commerce efficiencies. Their services drive data-driven insights for businesses across various industries. Detail Merchandising Online Ab specializes in product information management and was founded in 2015 in Stockholm, Sweden. The company was acquired by inRiver AB on January 18, 2021, for SEK 150 million, marking a pivotal change in its business strategy.
The acquisition positioned Detail Online as a key component within inRiver's operational framework. The company's founder has a history in the industry but specific details on prior ventures are not disclosed. Detail Online, integrated within inRiver, offers comprehensive digital product information management (PIM) solutions. Their flagship product, "inriver Evaluate," leverages AI-powered technology to enhance product information performance across customer touchpoints, targeting businesses seeking improved e-commerce capabilities and engagement.
In the most recent fiscal year 2022, Detail Merchandising Online Ab reported a revenue of SEK 2,709,336 with an EBITDA of SEK 1,593,243. 8, illustrating a solid financial foundation. Detail Merchandising Online Ab aims to leverage its recent acquisition by inRiver to expand its product offerings, particularly focusing on new features for inriver Evaluate scheduled for launch in 2023. The company plans to enter additional markets in North America and Europe by the end of 2024, utilizing the SEK 150 million raised in the latest funding round to support product development and market expansion.
Current Investors
inRiver AB, Roosgruppen AB
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Sales & Marketing Software
Website
www.detailonline.com
Verticals
Artificial Intelligence, E-commerce
Company Stage
Add-on
Total Amount Raised
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