Dept Holding B.V.

Based in the Netherlands, Dept Holding B. V. is a digital agency offering AI-native consulting, technology, and marketing solutions to help organizations navigate the complexities of the digital landscape. Founded in 2015, Dept Holding B.

V. is a digital agency that provides integrated services across technology and marketing. The company was formed in Amsterdam, Netherlands, and has undergone a business strategy pivot by expanding its scope of services. Notably, in December 2019, Carlyle Group agreed to acquire a majority stake in the company.

The acquisition was completed in February 2020. The founders, Alex Miller, Jamie Kenny, Maggie Tsang, and Marc Aufzug, have a background in various digital ventures, contributing to the agency’s diverse expertise. The company has two recorded deals, with the most recent deal occurring on 20 December 2019. DEPT® specializes in AI-native consulting, technology, and marketing solutions designed to bridge the gap between technology and marketing for ambitious organizations.

Their core offerings include strategic navigational services that leverage expertise in tech, marketing, commerce, CRM, and artificial intelligence to help clients navigate market uncertainties, including tariff challenges. The company has developed innovative platforms like Google Signs, which employs AI to facilitate learning sign language, and provides cloud migration services for major players in various sectors, including aviation. DEPT® serves a diverse client base including well-known brands like eBay and NVIDIA, across North America, Europe, and Asia. In 2019, DEPT® generated a revenue of USD 199.

44 mn and reported an EBITDA of USD 18. 52 mn for the same year. The company’s revenue model is supported by consulting fees, project-based engagements, and long-term partnerships, which typically involve B2B arrangements for strategic consulting, technological solutions, and marketing initiatives. While specific pricing details are undisclosed, DEPT®'s offerings, including its AI consulting services and cloud migration solutions, underpin its competitive positioning in the market.

Dept Holding B. V. is focused on expanding its service offerings and entering new geographic markets. The recent acquisition by Carlyle Group aims to enhance its capacity to innovate and scale operations strategically.

The company is likely to leverage recent funding to develop new AI-driven products and expand its presence in North America and Asia by 2022. With this growth strategy, DEPT® aims to solidify its market position and continuously adapt to evolving client needs.