Deliciou Pty Ltd

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Deliciou Pty Ltd - overview

Established

2016

Location

Melbourne, VIC, Australia

Primary Industry

Food

About

Deliciou Pty Ltd excels in developing innovative plant-based cooking solutions that simplify meal preparation for consumers, catering to the growing demand for healthy, convenient food options. Deliciou Pty Ltd specializes in creating plant-based food products. Founded in 2016, the company is headquartered in Melbourne, Australia. Kjetil Hansen serves as both the Founder and CEO, bringing entrepreneurial experience to the firm.


Deliciou has successfully raised USD 0. 08 mn in venture funding from StartMate as of October 2017, with a total amount raised of USD 0. 08 mn from 2 investment deals. Deliciou specializes in providing plant-based cooking solutions that simplify the culinary experience for consumers.


Their core product offerings include a range of seasonings and plant-based meat alternatives designed to enhance the flavor and texture of plant-based dishes without the need for complex recipes. These products aim to address the growing demand for convenient, healthy, and delicious food options that cater to both seasoned vegan cooks and those exploring plant-based diets for the first time. Since their inception in 2015, Deliciou has focused on sourcing high-quality, natural, and non-GMO ingredients to deliver products that are 100% plant-based. The company serves a diverse customer base across various geographical markets, including Australia, the United Kingdom, the United States, Europe, and several countries in Asia, providing consumers worldwide with easy access to innovative plant-based cooking solutions.


Deliciou generates revenue primarily through direct-to-consumer sales via their online store as well as partnerships with retailers and wholesalers. The company's business model allows for straightforward transactions where consumers can purchase individual products or bundles that include their various seasonings and plant-based meats. Revenue streams are supplemented by subscription models that encourage repeat purchases, enhancing customer retention. The pricing strategy is designed to be accessible, reflecting the value of their premium, quality ingredients.


Deliciou emphasizes a customer satisfaction promise with a 100-day guarantee that supports their commitment to product quality and consumer trust, contributing to their overall market presence. Deliciou plans to expand its product line with new innovative offerings set to launch in the upcoming year, further enhancing their appeal in the plant-based market. Additionally, the company has targeted expansion into new markets including the United States and Europe by the end of 2023. The recent funding of USD 0.


08 mn will be allocated towards product development and market penetration strategies to support these initiatives.


Current Investors

Primary Industry

Food

Sub Industries

Other Food Products

Website

www.deliciou.com

Verticals

E-commerce

Company Stage

Angel & Seed

Total Amount Raised

Subscriber access only

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