Deeping Source Inc.

Deeping Source Inc. develops innovative privacy-preserving AI technologies that transform the retail landscape, providing actionable insights based on pre-purchase data to enhance customer engagement and operational efficiency. Founded in 2018 in Seoul, South Korea, Deeping Source Inc. specializes in privacy-preserving AI solutions for retail environments.

The company has executed a total of 6 deals, with its most recent funding round occurring on June 10, 2025, raising KRW 16. 4 billion. The company is led by Sumin Lee as founder and Pete Kim as CEO, focusing on optimizing retail strategies through advanced data analytics. Deeping Source specializes in privacy-preserving AI technologies that enhance the retail experience through actionable insights derived from pre-purchase data.

Their flagship product, PLUS INSIGHT, leverages spatial AI to collect and analyze data in brick-and-mortar stores, including metrics such as people counting, age and gender estimation, and queue monitoring, all while ensuring data anonymization to protect customer privacy. The technology functions by utilizing real-time video analysis to capture visitor movements and interactions with products, ultimately enabling retailers to optimize their in-store strategies and improve customer engagement. The end users of these services primarily include retail businesses seeking to enhance sales and operational efficiency through data-driven insights. Deeping Source's products are marketed to various geographical regions, specifically targeting retail sectors across North America, Europe, and parts of Asia.

Deeping Source generates revenue through a structured B2B model, offering subscription-based access to its AI analytics platform alongside tailored partnership agreements with retail clients. These transactions typically encompass a tiered subscription model that allows clients to choose from different plans based on the scale of their operations and the specific analytics services required. For instance, retailers may subscribe to access features like real-time visitor analytics and product conversion analysis, enabling them to make informed decisions to drive sales. The pricing structure is aligned with the complexity and scope of the services provided, ensuring that clients receive comprehensive tools for operational enhancement.

Following its most recent deal on June 10, 2025, in which Deeping Source Inc. raised KRW 16. 4 billion from returning investor Global Brain, the company plans to accelerate its entry into the Japanese and international markets. This funding will support the development and launch of upcoming products designed to further enhance retail analytics capabilities and improve customer insights.