Deep Rooted.Co

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Deep Rooted.Co - overview

Established

2018

Location

Bangalore, Karnataka, India

Primary Industry

Agribusiness

About

Based in Bangalore, India, and founded in 2018, Herbaceous Retail Private Limited dba Deep Rooted. Co provides on demand supply of perishable farm produce. In September 2022, the firm raised USD 12. 5 million in Series A funding led by investor IvyCap Ventures, with participation from returning investors Accel, Mayfield, and Omnivore.


The company was founded by Avinash B R, Santosh Narasipura, Gururaj Rao, and Arvind Murali. The firm offers demand backed supply chain for fruits and veggies across Bengaluru, Chennai, and Hyderabad, and it mainly focuses on quality, consistency, traceability, and predictability. The company offers more than 300 products which include fruits, Indian staples, Indian greens, Indian apples, coastal roots, and many more. The customer base of the company includes more than 1,25,000 customers.


The company plans to use the September 2022 funding to expand operations to multiple new cities in South India, build upon its existing technology stack, and hire for roles in marketing, sales, and business functions.


Current Investors

Accel, Mayfield Fund, Omnivore

Primary Industry

Agribusiness

Sub Industries

Food, Crop Production

Website

www.deep-rooted.co

Verticals

E-commerce, Mobile Apps

Company Stage

Series A

Total Amount Raised

Subscriber access only

Deep Rooted.Co - timeline of key events

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Deep Rooted.Co - financials

Fiscal Year EndedMar 31, 2021Mar 31, 2022Mar 31, 2023Mar 31, 2024
Revenue (USD)5,640,678---
% Revenue Growth (YoY)----
EBITDA (USD)(3,920,013)---
Operating Income (USD)(3,931,880)---
Operating Margin(69.7%)---
% EBITDA Margin(69.5%)---
NET Income (USD)(3,928,327)---
% Net Margin(69.6%)---

Deep Rooted.Co - employee data

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