DecoPac, Inc.

Based in the United States, DecoPac, Inc. operates as a B2B and specialty consumer cake decorating solutions provider. The company provides cake decorations, edible imaging solutions, bakery technology platforms, licensed character products, and decorating supplies for bakers and retailers. Based in Minnesota, US, and founded in 1919, DecoPac, Inc.

fka McGlynn Bakeries, operates as a supplier of cake decorations to bakeries and professional cake decorators. In 1982, the company operates as an internal supplier of cake decorations to McGlynn's Bakery stores, a family-owned bakery founded in 1919. In 2002, the firm launched Cakes. com, a website that helps consumers to place orders, find a cake and bakery store online.

Over time, it introduced PhotoCake® edible imaging, Cakes. com, and CelebrationIQ® digital solutions, while expanding through acquisitions including Culpitt Ltd. , Bakery Crafts, and Lucks Food Decorating Company. In July 2026, Sentinel Capital Partners acquired the company from Kohlberg & Company.

As of July 2026, the company is led by its CEO, Cindy Hampton. The company works with professional bakeries, supermarket in-store bakeries, foodservice operators, and cake decorators to provide cake decorating products, edible décor, licensed character decorations, bakery supplies, and digital bakery technologies. The company offers DecoSets®, candles, cupcake rings, seasonal decorations, edible images, frosting accessories, and professional decorating equipment. Its PhotoCake® platform enables customized edible image printing, while CelebrationIQ® supports online ordering and bakery management workflows.

DecoPac maintains licensing relationships with entertainment brands and professional sports leagues and leverages internal design, product development, technology, and merchandising teams to enhance offerings for commercial and retail customers globally. The company’s revenue is generated by the sale of cake decorations, edible décor products, licensed character merchandise, bakery supplies, and decorating equipment to professional bakeries, supermarket bakeries, distributors, and retailers. Additional revenue is derived from PhotoCake® edible image solutions, related consumables and hardware, and digital bakery platforms such as CelebrationIQ®. DecoPac also generates revenue through e-commerce sales to at-home decorators and through distribution of licensed and proprietary decorating products across multiple international markets.

Following its acquisition by Sentinel Capital Partners in July 2026 from Kohlberg & Company, financial terms undisclosed, the company plans to expand the range of desserts and decorating formats it serves, introduce additional decoration options for customers, and grow through new and emerging sales channels. The company also intends to continue innovation across its bakery technology and customization platforms.