Deb Group
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Deb Group - overview
Established
1941
Location
-, Derbyshire, UK
Primary Industry
Consumer Products
About
Deb Group is a provider of advanced skin care, cleaning, and hygiene solutions for various sectors, including industrial, institutional, and healthcare markets. Their focus is on enhancing hygiene while minimizing environmental impact. Founded in 1941 in the UK, Deb Group develops products aimed at hygiene and cleaning solutions. The company was acquired by SC Johnson in February 2015 for an undisclosed amount.
Ayman Qar is recognized as the founder of the company. Deb Group has completed a total of 4 deals, with the latest being a Secondary Buyout round raising GBP 325. 00 mn, which represents the total amount raised to date. The company operates globally with headquarters in the UK.
Deb Group specializes in providing advanced skin care, cleaning, and hygiene solutions primarily targeting industrial, institutional, and healthcare sectors. Their flagship product, the Proline WAVE™ 1 Liter Dispenser, is made from 70% Recovered Coastal Plastic. The company also offers a range of cleaning solutions that effectively eliminate soap scum and kill 99. 9% of bacteria on hard, nonporous surfaces in just four minutes.
Their product line includes offerings for surface care, floor care, restroom care, and hand hygiene, marketed across North America, Europe, and select regions in Asia to meet specific customer needs. In 2014, Deb Group reported a revenue of GBP 247,823,281. The company's revenue model is primarily based on B2B transactions, partnering with businesses, cleaning professionals, and distributors to deliver their products. Their flagship offerings are sold through wholesale channels and direct partnerships with institutional clients, fostering long-term relationships, which may include customized product offerings and dedicated support services.
Deb Group plans to continue expanding its product offerings and is focused on entering new markets. Specific details about upcoming product designs or launches are not provided. The company intends to utilize the capital from the GBP 325. 00 mn raised in the Secondary Buyout round to support their growth initiatives.
The recent acquisition by SC Johnson is expected to enhance their market presence and operational capabilities.
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Consumer Services, Retail
Website
www.debgroup.com
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Deb Group - timeline of key events

Deb Group - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Jul 01, 2016 | Jun 30, 2017 | Jun 29, 2018 | Jun 28, 2019 | Jul 03, 2020 | Jul 02, 2021 | Jul 01, 2022 | Jun 30, 2023 | Jun 28, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 80,618,000 | 113,918,000 | 118,747,000 | 122,477,000 | 150,437,000 | - | - | - | - | - | - | - | - | - | - |
| % Revenue Growth (YoY) | - | 41.3% | 4.2% | 3.1% | 22.8% | - | - | - | - | - | - | - | - | - | - |
| EBITDA (USD) | 27,067,000 | 33,951,000 | 33,690,000 | 26,295,000 | 26,415,000 | - | - | - | - | - | 225,598,000 | - | - | - | - |
| Operating Income (USD) | 10,153,000 | 9,133,000 | 4,115,000 | 11,589,000 | 9,258,000 | - | (131,000) | (76,000) | 11,000 | - | 225,598,000 | - | - | - | - |
| Operating Margin | 12.6% | 8.0% | 3.5% | 9.5% | 6.2% | - | - | - | - | - | - | - | - | - | - |
| % EBITDA Margin | 33.6% | 29.8% | 28.4% | 21.5% | 17.6% | - | - | - | - | - | - | - | - | - | - |
| NET Income (USD) | (21,835,000) | (34,946,000) | (42,210,000) | (35,783,000) | (36,204,000) | - | 26,167,000 | 9,254,000 | 1,781,000 | 1,784,000 | 227,058,000 | 331,000 | - | - | - |
| % Net Margin | (27.1%) | (30.7%) | (35.5%) | (29.2%) | (24.1%) | - | - | - | - | - | - | - | - | - | - |
Deb Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Deb Group | - | ||||||||
| Secondary Buyout | Completed | Deb Group | - | ||||||||
| Recapitalisation | Completed | Deb Group | - | ||||||||
| Buyout | Completed | Deb Group | - |
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Deb Group - employee data


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