Dealer Marketing Services, Inc.

Dealer Marketing Services, Inc. provides comprehensive customer relationship management software tailored specifically for the automotive industry, focusing on enhancing dealership operations and customer engagement through innovative solutions. Dealer Marketing Services, Inc. , founded in 1995 in Davenport, US, specializes in automotive CRM solutions.

The company was acquired by Sackett National Holdings (SNH Capital Partners) in April 2018; financial terms of the deal were not disclosed. The founder, Darren Bowler, has a background in developing technology solutions for the automotive sector, contributing to the company's focused expertise. ProMax offers a robust suite of automotive customer relationship management (CRM) software and services aimed at car dealerships. The flagship product, ProMax automotive CRM, includes features such as lead tracking, inventory management, marketing automation, and a desking solution that aligns vehicles with suitable financing options.

Additionally, it provides data mining tools and customizable reporting capabilities, assisting dealerships in managing customer relationships and operational efficiency effectively throughout the competitive landscape of the automotive market. ProMax generates revenue primarily through a subscription-based model for its CRM and associated services, with clients often entering into annual agreements. Revenue stems from features such as lead generation, inventory management, and performance analytics. The pricing structure is tiered based on the services utilized, and strategic partnerships with major credit bureaus and lenders help reduce compliance costs while improving operational efficiencies.

Looking ahead, ProMax plans to enhance its product lineup with upcoming features aimed at improving user experience and operational efficiency, although specific release dates are not disclosed. The company also intends to expand its presence in new geographic markets, targeting regions in the US for strategic growth. The acquisition by Sackett National Holdings in April 2018 is expected to bolster these initiatives by providing additional resources and strategic direction to support the planned expansion.