Dealcar Software SL

Founded in 2023 by co-founders Carlos Horno Santacruz and Sergio Guisado Villanueva and based in Madrid, Spain, Dealcar Software SL develops an artificial intelligence-powered platform for car transactions and automates sales and purchase management, enabling auto dealers to sell online and reduce their selling time. In February 2025, Dealcar raised EUR 3 million in seed funding co-led by investors Entourage and 4Founders Capital, with participation from other investors itnig, Demium, and Bynd Venture Capital.   The core of Dealcar’s product is a web-based and mobile-accessible management platform that handles various dealership functions. This includes the ability to list and manage vehicle stock, control pricing and availability in real time, publish listings across multiple online automotive portals, and maintain complete digital records of each vehicle's documentation, such as contracts, inspection certificates, and warranties.

Additionally, Dealcar Software SL also includes a proprietary payment processing feature called DealcarPay. This tool enables secure vehicle transactions, facilitates multiple payment methods, and reduces manual administrative work after each payment. By allowing dealerships to generate personalized payment proposals and send them to clients, the platform simplifies the payment collection process and enhances customer experience. In addition to operational tools, Dealcar provides features to improve customer engagement.

These include customizable dealership websites, access to Google Vehicle Ads integration, and lead generation support. Web templates and CRM functionalities help dealerships maintain customer relationships, manage inquiries, and follow up on leads effectively.    Dealcar serves a broad range of clients, including independent car dealers, vehicle sales managers, and official brand dealerships, offering tools that support business functions across both desktop and mobile interfaces. The company generates revenue through its monthly subscription plan, which costs EUR 99.

9 for basic and EUR 149. 9 for standard. The company will use the February 2025 funding to increase the penetration of Dealcar Pay, a comprehensive payment solution that facilitates faster and safer transactions for both dealers and buyers.