Datavations, Inc.

Based in the US, Datavations, Inc. specializes in data-driven solutions for optimizing SKU, inventory, pricing, and assortment strategies tailored for suppliers and their largest revenue partners. Datavations, Inc. is a data-driven solutions provider established in 2020 in New York, US.

The company was founded by Jacob Lucas and Philip Odelfelt, who have experience in technology and analytics. The company has completed 2 deals, with its most recent funding round being a Series A in February 2025, where it raised USD 17. 000 million led by Forestay Capital. Datavations specializes in offering data-driven solutions designed for SKU, inventory, pricing, and assortment optimization tailored for suppliers at their largest revenue partners, focusing on granularity down to item and location levels.

The primary product offerings include the Commerce Alert Hub and Datavations Inventory Watch, which aggregates critical market data, such as product availability, pricing trends, consumer sentiment, and sales performance metrics. These solutions empower clients to optimize inventory levels, enhance pricing strategies, and improve assortment decisions, ultimately driving market share and maximizing margins. Datavations serves a diverse clientele within the building materials and home improvement sectors, including large retailers and manufacturers, with a strong emphasis on markets across North America. The company’s insights enable clients to refine their market strategies, adapt to consumer trends, and achieve improved sell-through execution.

Datavations operates on a B2B transactional model, providing subscription-based access to its comprehensive analytics platforms and insights. Clients, which may include retailers and wholesalers, engage in partnerships to utilize Datavations’ tailored solutions, such as the Inventory Watch, which has demonstrated substantial sales lifts for retail partners. The revenue structure is based on tiered pricing plans that cater to the varying needs of businesses, especially those seeking in-depth market visibility and actionable insights. Flagship offerings like the Commerce Alert Hub facilitate ongoing analytics that inform strategic decisions, ensuring that clients can adapt to competitive pressures and changing market dynamics effectively.

Revenue is generated through these subscriptions, often providing clients with robust data that enhances their operational efficiencies and market positioning. In February 2025, Datavations, Inc. raised USD 17. 000 million in Series A funding led by Forestay Capital, with additional participation from Morpheus Ventures and returning investors.

The company will use the funding to expand its market reach and enhance its development efforts. Future strategies include launching new products designed for inventory optimization and expanding into new geographic markets, particularly targeting additional sectors within North America by the end of 2025.