CustomMade

CustomMade is a bespoke jewelry company specializing in personalized engagement rings, wedding bands, and fine jewelry crafted to client specifications, emphasizing a unique design process and individual consultation. CustomMade, headquartered in Cambridge, US, focuses on the unique creation of custom jewelry. The company was founded by Ryan Davis, Sasha Shusteff, and Ty Wilson, with Venessa McAleese serving as the CEO. In May 2015, CustomMade secured USD 18.

00 mn in a Series C funding round, with participation from investors including Atlas Venture, First Round Capital, GV, LaunchCapital, NextView Ventures, and Schooner Capital. The company has completed a total of 6 deals to date, with its most recent deal in May 2015 when Wayfair partially acquired a stake in CustomMade, though financial terms were not disclosed. CustomMade specializes in creating bespoke engagement rings, wedding bands, and fine jewelry tailored to the unique preferences of individual customers. The company partners with clients to design custom pieces that reflect personal styles and stories, solving the challenge of finding the perfect ring from pre-made options.

They provide hands-on assistance, including consultations to discuss styles, selecting settings and gemstones, and sketching design ideas. CustomMade caters primarily to a diverse clientele in the United States but also extends its services internationally, offering a wide range of options from traditional diamond rings to alternative gemstones like sapphires, rubies, and emeralds, accommodating varying budgetary needs. CustomMade generates revenue primarily through direct sales of custom-designed jewelry, engaging directly with consumers for personalized transactions. Their business model is centered around one-on-one consultations with clients who provide input on design preferences and budget constraints.

The flexible pricing structure includes options from affordable pieces to high-end offerings, with flagship products being unique engagement rings crafted to customer specifications. Revenue is derived from individual transactions where clients pay for the complete service of designing and building their jewelry, with pricing reflective of the materials used and the complexity of the designs. Looking forward, CustomMade is likely to focus on expanding its product line and enhancing its market presence. The company aims to introduce new collections of custom jewelry designed for special occasions.

Plans for geographic expansion include targeting new markets in Europe and Asia by the end of 2016. The recent funding of USD 18. 00 mn raised in May 2015 will support these initiatives, particularly in scaling operations and marketing efforts to reach a broader audience.