Culture Genesis, Inc.

Culture Genesis, Inc. is a company dedicated to empowering multicultural YouTube creators by providing essential tools and resources that enhance their business operations and revenue-generation capabilities. Founded in 2018 by co-founder Cedric J. Rogers and based in Santa Monica, US, Culture Genesis, Inc.

specializes in supporting multicultural content creators on platforms like YouTube. In December 2018, Bunch Live, Inc. raised venture funding from Akatsuki Ventures. Culture Genesis primarily focuses on empowering multicultural YouTube creators by providing them with a comprehensive suite of tools and resources designed to enhance their business operations and revenue-generation capabilities.

The company offers advertising campaign participation, allowing creators to collaborate with leading brands, thereby increasing their revenue per mille (RPM) and monetization potential. Furthermore, Culture Genesis facilitates content production by providing funding through unique catalog licensing opportunities. Their platform includes an intuitive visual dashboard for tracking advertising revenue and a mobile wallet and debit card for managing payouts and earning rewards. The company's services cater to a diverse range of creators globally, particularly targeting markets in North America, Europe, and Asia, allowing them to maximize their audience engagement and monetization efforts.

Culture Genesis generates revenue through partnerships and advertising campaigns involving multicultural creators and brand collaborations. The company's transaction model includes providing creators with financial incentives for participating in advertising campaigns, which are funded by leading brands that collectively contribute over USD 50 mn to the network. Creators benefit from direct payouts that are seamlessly processed through a mobile wallet or debit card. The revenue structure is fortified by a combination of service fees associated with licensing agreements and advertising partnerships, ensuring that both creators and brands derive value from their engagement with Culture Genesis.

By facilitating direct transactions between brands and creators, the company strengthens its role as a pivotal player in the digital content ecosystem. Culture Genesis plans to utilize the recent funding raised in December 2018 to discover and grow new entertainment and media startups. This strategy includes designing and launching new products aimed at enhancing creator monetization and engagement, although specific release dates are not mentioned. Additionally, the company is targeting expansion into new markets, particularly in Asia and Europe, to broaden its reach and enhance service offerings, with plans to initiate these efforts by the end of 2023.