cult.fit
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cult.fit - overview
Established
2016
Location
Bangalore, Karnataka, India
Primary Industry
Travel & Leisure
About
Based in Bangalore, India, and founded in 2016 by Mukesh Bansal, and Ankit Nagori, Diverse Retails Private Limited, trading under the name CultFit, operates as a provider of fitness training, nutrition guidance, and wellness solutions to customers looking for structured workout plans and lifestyle improvement programs. In January 2026, cult. fit raised INR 4. 2 billion in series G funding from Temasek Holdings.
The company provides a wide range of fitness and wellness services such as gym memberships, group workout classes, online training sessions, sports activities, and guided wellness programs. Its offerings include Cult Pass for unlimited gym and workout access, Cult Transform for weight loss coaching, and Sugar. fit for diabetes management. Additionally, the firm also provides services such as workout gear, yoga and meditation programs, and corporate wellness solutions.
The company also operates an e-commerce platform called cultsport that offers products such as footwear, t-shirts, joggers, equipment, shorts, spin bikes, cultbikes, and masks. Its mobile application is supported on IOS as well as Android devices. The company makes money from its cultpass, which is a monthly subscription service, therapy sessions, consultation services, and its e-commerce platform. The company plans to use the January 2026 funding to support its operations as it prepares for a potential public listing.
Current Investors
Accel, Kalaari Capital, Chiratae Ventures
Primary Industry
Travel & Leisure
Sub Industries
Footwear, Recreational Hobbies & Sporting Goods, Health Foods & Nutritional Supplements, Fitness & Wellness Facilities, Internet
Website
www.cult.fit/
Verticals
E-commerce, Mobile Apps
Company Stage
Series G
Total Amount Raised
Subscriber access only
cult.fit - timeline of key events
cult.fit - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Fitness First Ltd | - |
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cult.fit - employee data
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