Cult Beauty Limited
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Cult Beauty Limited - overview
Established
2008
Location
London, England, UK
Primary Industry
Consumer Products
About
Based in London, UK, and founded in 2007 by Alexia Inge and Jessica DeLuca, Cult Beauty Limited operates as an online retailer of approximately 300 haircare, skincare, and cosmetics brands. The firm has about 300 employees as of 2021. In August 2021, Cult Beauty Limited, a portfolio company of Qatar Investment Authority and Sofina, acquired Cult Beauty Limited for GBP 275 million. The firm offers a range of skincare, makeup, tools, and personal care products such as fragrances, moisturizers, scrunchies, brushes, hairdryers, toners, supplements, scrubs, makeup setting sprays and remover, masks, oral care, lotions, scalp treatments, and mirrors for both men and women.
The company also provides beauty products advice to its customers. Cult Beauty Limited sells products through its website. The company generated GBP 123. 43 million in revenue in May 2020.
Following its purchase agreement with The Hut Group, Cult Beauty Limited will be fully migrated to The Hut Group's Ingenuity platform which will provide the brand access to the global digital features to underpin significant future growth.
Current Investors
THG plc
Primary Industry
Consumer Products
Sub Industries
Consulting Services, Accessories, Beauty & Hygiene, Internet
Website
www.cultbeauty.co.uk/
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Cult Beauty Limited - timeline of key events
Cult Beauty Limited - financials
| Fiscal Year Ended | May 31, 2016 | May 31, 2017 | May 31, 2018 | May 31, 2019 | May 31, 2020 | May 31, 2021 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 13,622,080 | 37,640,614 | 68,942,103 | 89,566,458 | 123,435,929 | 181,138,870 | 100,395,000 | - | - | - |
| % Revenue Growth (YoY) | - | 176.3% | 83.2% | 29.9% | 37.8% | 46.7% | - | - | - | - |
| EBITDA (USD) | 792,733 | 3,821,145 | 3,983,815 | 3,041,271 | 7,063,921 | 12,192,849 | (8,650,000) | - | - | - |
| Operating Income (USD) | 680,036 | 3,635,163 | 3,669,628 | 2,476,423 | 6,368,308 | 11,352,913 | (9,478,000) | - | - | - |
| Operating Margin | 5.0% | 9.7% | 5.3% | 2.8% | 5.2% | 6.3% | (9.4%) | - | - | - |
| % EBITDA Margin | 5.8% | 10.2% | 5.8% | 3.4% | 5.7% | 6.7% | (8.6%) | - | - | - |
| NET Income (USD) | 658,375 | 3,070,089 | 2,944,160 | 2,129,550 | 4,998,857 | 10,378,399 | (8,763,000) | - | - | - |
| % Net Margin | 4.8% | 8.2% | 4.3% | 2.4% | 4.0% | 5.7% | (8.7%) | - | - | - |
Cult Beauty Limited - employee data
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