CU Solutions Group, Inc.

CU Solutions Group, Inc. specializes in delivering technology, marketing, and human resources performance solutions tailored for the credit union industry, aiding institutions in enhancing member engagement and operational efficiency. Founded in 1996, CU Solutions Group, headquartered in Livonia, US, provides technology and service solutions for the credit union sector. The company was co-founded by Ezequiel Conesa and Marcel Koper, with David Adams serving as the current CEO.

CUSG offers a comprehensive suite of technology, marketing, and human resources performance solutions tailored for the credit union industry. Their core product offerings include MemberXP, designed to enhance member experiences through actionable insights and marketing automation; BankingXP, focusing on mobile and online banking solutions; and various human resources solutions such as Compease Performance Pro and The Learning Center. These products help businesses streamline operations, improve engagement, and foster brand loyalty among their clients. CUSG primarily serves credit unions and financial institutions across the United States, providing tools specifically designed for member retention and satisfaction, enhancing operational efficiency while simplifying financial services for end users.

Revenue for CUSG is generated through a combination of subscription models and partnerships with credit unions and financial institutions. Clients engage with the company through comprehensive service agreements encompassing multiple products, tailored to their operational needs. Their transactional structure includes recurring payments for software access, performance solutions, and marketing services. While specific pricing details for individual products are not publicly disclosed, flagship offerings such as MemberXP and BankingXP are integral to CUSG's business model, driving consistent revenue streams through established client relationships.