CrowdTwist, Inc.

CrowdTwist, Inc. is a customer loyalty and engagement platform that enhances brand interactions by offering tailored reward programs and data-driven insights for businesses across various sectors. Founded in 2009 by Josh Bowen, CrowdTwist is headquartered in New York, US, and focuses on customer loyalty through innovative engagement solutions. The company has executed 6 deals, with its most recent funding round being a Series B in October 2019, where it raised USD 9.

000 mn led by StarVest Partners, alongside other investors including Bertelsmann Digital Media Investments and Softbank Capital. In October 2019, CrowdTwist entered into an agreement for acquisition by Oracle Corporation, although specific financial details were not disclosed. Oracle CrowdTwist Loyalty and Engagement is a comprehensive platform designed to enhance customer loyalty through targeted engagement and reward programs. Its core offerings include customizable loyalty programs that leverage first-party data to create personalized experiences across various touchpoints, both physical and digital.

The platform facilitates customer interactions by allowing brands to gather actionable data, enabling businesses to build rich customer profiles that enhance marketing campaigns and improve customer retention. Key functionalities include omnichannel engagement, gamification, and reporting tools that provide insights into customer behavior and program effectiveness. Oracle CrowdTwist serves a diverse client base that includes businesses across multiple sectors, such as retail and hospitality, and operates in various geographical markets, including North America, Europe, and Asia-Pacific. Oracle CrowdTwist generates revenue through a subscription-based model, providing clients with flexible engagement solutions tailored to their specific needs.

The company establishes partnerships with businesses looking to implement loyalty programs that enhance customer relationships and increase profitability. Revenue is derived from the subscription fees for platform access, which includes various features such as data integration, campaign management, and analytics tools. Clients utilize these services to create and manage loyalty programs that incentivize consumer behavior through personalized rewards and promotional strategies. The pricing structure is designed to accommodate businesses of varying sizes, ensuring access to essential tools for effective loyalty management and customer engagement.

With the recent acquisition agreement by Oracle Corporation in October 2019, CrowdTwist plans to leverage Oracle's resources to enhance its platform. The company aims to expand its product offerings and introduce new features that facilitate deeper customer engagement and loyalty. Additionally, CrowdTwist is looking to target new markets, particularly in Europe and Asia-Pacific, by 2021, enhancing its global presence. The funding raised will support these initiatives by allowing the company to invest in technology and marketing efforts to reach broader audiences.