Crink Private Limited

Crink Private Limited, based in India, offers an innovative online therapy platform that combines human expertise with AI insights, aimed at enhancing family well-being through accessible mental health services. Crink Private Limited operates an online therapy platform designed to promote mental health and well-being. Crink Private Limited operates an online therapy platform designed to promote mental health and well-being. Founded in 2020 in Kerala, India by co-foundrs Rustum Usman, Mariyam and Sruth.

In February 2026, Crink raised INR 18 million in pre-seed funding from investors ABAD Group, Mount Judi Ventures, Startup Mission, Kerala Startup Mission, Microsoft, and The Step-Up Ventures. Crink offers an innovative online therapy platform that combines human expertise with advanced AI insights to enhance family well-being. The core product is a comprehensive suite of mental health and wellness services delivered exclusively through a digital interface, allowing users to access therapy in Malayalam, Tamil, and English. Its services include personalized psychotherapy, parenting mentorship programs, and emotional well-being assessments, all aimed at addressing various challenges such as anger management, stress relief, and relationship enrichment.

The platform is designed to cater primarily to busy working families, providing a non-judgmental environment that supports emotional growth and actionable strategies. Crink's offerings are available to clients across various geographic markets, focusing on regions with significant Malayalam and Tamil-speaking populations, particularly in India and among diaspora communities globally. Crink operates on a subscription-based revenue model, allowing clients to access its services through various pricing plans tailored to individual needs. Transactions typically occur directly between the firm and consumers, granting users access to therapy sessions, mentorship programs, and personalized action plans curated by certified psychologists and the AI wellness copilot, Cri.

The platform also provides flexibility for clients to engage in ongoing therapy, enabling them to select subscription durations that best fit their lifestyle. While specific pricing details for services are structured to foster accessibility and affordability, offerings aim to meet the unique needs of families seeking mental health support. The firm capitalizes on partnerships with organizations and corporations to extend its reach and services to a broader audience, enhancing its revenue stream through collaborative initiatives. In February 2026, Crink raised INR 18 million in pre-seed funding from Kerala Startup Mission, Microsoft, and The Step Up Ventures.

The company plans to utilize this funding to expand its AI-based wellness platform, increase its therapist network, and enhance its technology tools. Additionally, Crink aims to launch new features and services tailored to family mental health by the end of 2026, targeting expansion into markets with significant populations seeking mental health support, particularly those speaking Malayalam and Tamil.