Crave Inc.

Crave Inc. is a designer and manufacturer of innovative pleasure jewelry and intimate products, focusing on enhancing sensual experiences and promoting self-expression among individuals. Established in 2011 and headquartered in San Francisco, US, Crave Inc. specializes in unique pleasure products.

The founders, Michael Topolovac, Rob Brice, Ron Feldman, Sina Hamidizadeh, and Ti Chang, have collectively established a brand that emphasizes intimacy. The company has raised a total of USD 2. 40 mn through funding rounds, including a Series A round in January 2015, which was the latest round and equal to the total amount raised. Crave Inc.

has successfully completed three deals to date. CRAVE specializes in the design and manufacturing of pleasure jewelry and fine bedside products, focusing on intimacy and self-expression. Their core product offerings include the iconic Vesper vibrator necklace, known for its innovative design that combines functionality with elegance, and the recently released Vesper Mini, which provides a more intimate experience. These products aim to empower individuals by enhancing their sensual experiences and fostering cultural conversations around pleasure.

The company targets a diverse customer base, including women who prioritize self-care and sexual wellness, and sells its products primarily in the United States, Canada, Australia, and select European markets, appealing to consumers who are open to exploring pleasure in a refined manner. CRAVE generates revenue through direct-to-consumer sales of its pleasure products, which include flagship items such as the Vesper vibrator necklace and the Vesper Mini. Transactions typically occur through online retail, where customers purchase products directly from the CRAVE website. The company's pricing structure reflects the premium nature of its offerings, with products designed to cater to consumers seeking high-quality, aesthetically pleasing pleasure items.

The business model relies on one-time purchases without subscription plans, fostering a transactional relationship between CRAVE and its clientele. The company also emphasizes customer satisfaction through its Pleasure Guarantee, reinforcing confidence in their product quality and reliability. Looking ahead, Crave Inc. is focused on developing new products to expand its lineup, although specific upcoming launches have yet to be announced.

The company plans to explore expansion into additional international markets, with particular interest in regions not currently served, by the end of 2023. The recent funding raised in January 2015 is intended to support these growth initiatives, allowing Crave Inc. to enhance its product offerings and broaden its market reach.