Crave Better Foods, LLC.

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Crave Better Foods, LLC. - overview

Established

2017

Location

Stamford, CT, US

Primary Industry

Food

About

Crave Better Foods, LLC. specializes in creating the original ice cream cookie sandwich, offering a unique dessert experience through premium ingredients and innovative flavors. Founded in 2017 and headquartered in Stamford, US, Crave Better Foods, LLC. is dedicated to producing ice cream cookie sandwiches.


David Clarke, the founder and CEO, has been instrumental in driving the company's vision. The company has engaged in 2 total deals, with the most recent being an acquisition by Cannon Capital on August 1, 2017. Chipwich specializes in producing the original ice cream cookie sandwich, a concept it pioneered in the 1980s. The core product offerings consist of premium ice cream encased between two freshly baked cookies, enhanced with real chocolate chips.


This combination provides a unique dessert experience that is cold, creamy, chocolatey, and crunchy, appealing to a wide range of consumers who seek indulgent treats. Chipwich's primary flavors include Girl Scout Thin Mints®, Double Chocolate Chip, Vanilla Chocolate Chip, and Birthday Cake, catering to diverse taste preferences. The company distributes its products across various geographical markets, focusing on retail locations in the United States and potentially expanding into international markets where there is a demand for frozen desserts. Their clientele encompasses both end consumers looking for high-quality ice cream treats and retail partners seeking reliable product offerings for their stores.


Chipwich generates revenue through direct sales of its ice cream cookie sandwiches to consumers and partnerships with retailers and wholesalers. The transaction structure is typically B2B, where retailers purchase Chipwich products at wholesale prices to stock in their stores, as well as B2C, where individual consumers can buy products directly through retail outlets. Pricing for the flagship Chipwich products is determined based on market demand and competitive positioning within the frozen dessert segment. The product offerings, including the original Chipwich as well as various flavor options, are positioned to attract both impulse buyers and loyal customers.


Overall, revenue is driven by the brand's strong recognition in the ice cream dessert category and its commitment to quality ingredients, ensuring a consistent customer base. Crave Better Foods, LLC. plans to expand its product line by introducing new flavors and ice cream innovations, with specific launches expected in the upcoming year. The company is targeting expansion into international markets, particularly in regions with growing demand for frozen desserts, aiming for initial market entry by 2025.


The recent acquisition in August 2017 will facilitate these initiatives by providing the necessary resources and strategic support to enhance market penetration.


Current Investors

Cannon Capital

Primary Industry

Food

Sub Industries

Snack Foods

Website

www.theoriginalchipwich.com

Verticals

E-commerce

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Crave Better Foods, LLC. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
BuyoutCompletedCrave Better Foods, LLC.-
Add-onCompletedThe Original Chipwich-
BuyoutCompletedCrave Better Foods, LLC.-

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