Count Finance LTD

Count Finance Ltd, based in the UK, provides innovative automated financial advisory services, focusing on making financial management affordable and accessible for individuals seeking personalized solutions to meet their financial goals. Count Finance Ltd is an automated financial advisor founded in 2023 and headquartered in London, UK. The company has successfully completed one deal to date. In May 2026, Count raised GBP 850,000 in Seed funding, which was led by 1818 Venture Capital.

This funding will support expanding access to regulated financial advice in the UK. Count offers a comprehensive suite of automated financial management services, including budgeting, saving, and investing. Users create an account and answer financial questions, allowing Count to generate a tailored financial plan that tracks their progress and adapts to changes, catering primarily to individuals in the UK looking for simplified financial guidance. Count generates revenue through a subscription-based model, where users pay for ongoing access to financial planning, budgeting tools, and investment management services.

The subscription structure provides continuous access to the platform, enhancing users' financial literacy and investment strategies through automated insights. In May 2026, Count Finance Ltd raised GBP 850,000 in Seed funding, which will be utilized to expand access to regulated advice in the UK. The company is focusing on developing new financial products aimed at enhancing user engagement and financial literacy, as well as targeting growth into additional geographic markets to broaden its user base.