Coplay

Based in the US, Coplay specializes in providing an AI-powered assistant tailored for Unity game development, enhancing workflows by automating routine tasks and facilitating natural language interactions for game developers. Coplay co-founded by Jos van der Westhuizenn (CEO), Joned Sarwar and Marcus Sanatan in 2024, is focused on delivering innovative solutions for game developers utilizing Unity. The company operates from its headquarters in San Francisco, US. In March 2026, Ramen VR, a portfolio company of Makers Fund, Anthos Capital, and Dune Ventures, acquired Coplay.

Coplay's main offering is an AI-powered assistant designed specifically for Unity game development, aimed at streamlining and automating various tasks within the game engine. This tool enhances the development workflow by allowing users to interact with the AI using natural language to describe tasks, which the AI then assists in executing—ranging from scripting to scene setup. Coplay's solution is tailored for game developers, providing intelligent suggestions that can be previewed, edited, and applied, thereby reducing the time spent on routine programming challenges. The product is integrated directly within the Unity environment, ensuring that developers remain focused on creativity without frequent context switching.

Coplay targets markets primarily in North America and Europe, catering to a diverse client base that includes indie developers, small studios, and larger game development companies. Coplay operates on a subscription-based model, providing its AI assistant as a service to game developers globally. This revenue structure allows clients to access the tool through various pricing plans, enabling users to select the level of service that aligns with their project needs. Users can take advantage of a free trial to evaluate the product before committing to a subscription.

Transactions typically involve direct engagements between the company and its customers, with customers ranging from individual developers to larger studios. The company’s flagship service, which includes comprehensive support for Unity 2022 and newer versions, is central to its offering, ensuring consistent revenue generation through recurring subscriptions. Coplay's strategic growth plan includes the development of new features for its AI assistant to enhance functionality and user experience, with specific updates slated for release in 2026.