Convert IT Marketing, Inc.

Convert IT Marketing, Inc. is a specialized digital marketing firm dedicated to delivering tailored marketing solutions for law firms, focusing on lead generation and client engagement to enhance business growth. Founded in 2009 by Brian Yanks and Paul Rubenstein, Convert IT Marketing, Inc. is based in Fort Lauderdale, US, and operates solely in the digital marketing sector for law firms.

The firm underwent a significant transition in August 2018 when it was acquired by Abbey Road Capital, with financial terms undisclosed. As a result of this acquisition, the company has maintained a singular focus on developing effective digital marketing strategies for its legal clients. Convert IT Marketing specializes in comprehensive digital marketing solutions tailored specifically for law firms. The company's core offerings include strategies designed to attract, engage, and convert potential clients into paying customers, alongside amplifying positive client experiences to foster further client acquisition.

Their marketing campaigns focus on delivering high-quality inbound calls to legal practices at a competitive cost-per-case, addressing the challenges of lead generation and client retention in the legal industry. Convert It’s services are utilized by a diverse client base of law firms across various jurisdictions, including Florida, California, New York, and Texas, where they have successfully established a robust online presence for their clients. This strategic approach enhances the visibility of legal practices, helping them rank higher in search engine results and maximize their lead conversion rates. The revenue model for Convert IT Marketing primarily revolves around service-based transactions with law firms, where clients engage the company's digital marketing expertise to improve their online visibility and client acquisition strategies.

The company's structure facilitates collaborations with legal practitioners through tailored marketing plans that align with their specific needs. Clients typically subscribe to services that may include lead generation campaigns, online reputation management, and SEO optimization, with pricing structures designed to reflect the comprehensive nature of these services. Flagship offerings encompass specialized marketing campaigns that have proven to yield substantial returns on investment for law firms, as evidenced by client testimonials highlighting significant case generation. This transaction framework fosters long-term partnerships, enabling law firms to focus on their practice while Convert IT manages their digital marketing needs effectively.

Convert IT Marketing is focused on expanding its service offerings and entering new markets to enhance its growth trajectory. The company is designing new marketing solutions aimed at increasing client acquisition efficiency and plans to launch these in the upcoming fiscal year. Additionally, Convert IT is considering expansion into the Midwest region of the US, targeting states such as Illinois and Ohio by the end of 2024. The acquisition by Abbey Road Capital in August 2018 will likely provide the necessary capital for these initiatives, allowing the company to invest in technology and marketing resources to support its growth strategy.